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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

SsangYong SIV-1 Concept heading for Geneva

Another new SsangYong Concept – the SsangYong SIV-1 – is heading for Geneva 2013 to join the new Rodius debut. SsangYong are heading to the 2013 Geneva Motor Show with a new version of the Rodius, which we’re hoping (although not with too much confidence) will be a big improvement on the very challenging looks of the current car. The hope that SsangYong will manage to deliver a Rodius that doesn’t frighten small children is boosted today with the first photos of a new concept from the Indian-owned Korean car maker – the SsangYong SIV-1 Concept (pictured above) – which will arrive at Geneva alongside the new Rodius.

Audi Sketches Out Plans For Its New Tt

WITH the launch of its new model just around the corner, Audi has released design sketches as a teaser for its forthcoming third generation TT. The sports coupe has proven to be a popular model for the German firm, and next month will see the unveiling of the latest version at the influential Geneva Motor Show. Although technical details are currently scarce, it’s clear to see that the car’s design is more of an evolutionary step from the current model.