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Interior Motives China Conference 2011 – Day 2

Following on from the colorful discussions started yesterday, delegates returned to the Millennium Hotel in Shanghai for the second and final – and no less thought-provoking – day. Again the context for the discussion was 'The challenge of being different: establishing a local design direction for China's maturing market', with the day segmented into three distinct topics. David Muyres: As a car manufacturer, what's next?

Citroën designers: Design students have 'golden opportunity'

Today's car design students "have got a fantastic opportunity in a very different world," say Citroën designers. Though the automotive industry has been suffering in many regions in the current economic climate, the next generation of car designers "have got a fantastic opportunity," says Andrew Cowell, Senior Design Manager at Citroën, in conversation with Car Design News at the Royal College of Art, London. "The industry will evolve quite a lot, and these guys (the students on the postgraduate Vehicle Design course) will come out into a very different world." "They'll start in a very interesting period", says Alexandre Malval, Citroën Design Director and himself a graduate from the RCA course.

VW's new modular platform could spark a revolution

MQB. Remember those letters. You might be hearing them a lot in the coming years if Ulrich Hackenberg's platform experiment works.