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Design Services: Ficosa International

In the hierarchy of car design the exterior of a powerful sports car is usually regarded as the highest level whilst the design of some of the smaller functional components tends to sit at the bottom. But even for companies not obviously dependant on sexy curves to help them make money, design is increasingly being recognised as a critical ingredient for commercial success. Whilst most large suppliers have grown their design capability over the last decade, few have truly embraced the potential of having a focus on Design within their corporate strategy.

Peugeot SR1 concept

Well ahead its anticipated debut at the 2010 Geneva motor show, Peugeot has released renderings of the SR1, a new 2+1 concept which showcases the stylistic design direction of the brand's future models. The hardtop convertible concept car is said to embody the new world of Peugeot, reflected by the new Lion badge which adorns its sculpted hood. Designed to explore and reinterpret the 'Grand Touring car' theme, with a long, sculpted hood, flowing body panels made of carbon and a very low center of gravity, the aesthetic traits of the SR1 are claimed to renew Peugeot's strong stylistic identity and create a new design language.

Land Rover fomalizes deal with off-road partner Bowler

Land Rover finalized a deal with Bowler on Thursday that formalizes an existing arrangement as Bowler—a U.K.-based builder of rally raid cars—has been a working with Land Rover for more than a decade. Bowler competition vehicles will now compete with “Powered by Land Rover” badges, a slogan that will also be highlighted in customer and marketing events. Bowler will also get access to Land Rover parts and benefit from “technical and development support” from the firm.