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Porsche 911 Turbo S China 10th Anniversary Edition revealed

Porsche 911 Turbo S China 10th Anniversary Edition - celebrating a decade of Porsche in China It must have seemed a slightly optimistic decision when Porsche decided to make its mark in China in 2001 by opening a Porsche Center in Beijing, But it turned out to be a stroke of genius. China is now the second most important market for Porsche with the Stuttgart car maker now shifting almost 14,000 cars a year, a big change from the handful it managed in 2002. Big markets deserve special editions, and with plenty of wealthy individuals in China keen to have something no one else has, the Porsche 911 Turbo S China 10th Anniversary Edition – a moniker which fortunately isn’t written on the boot – will sell out straight away.

Ferrari sales drop off a cliff

And there’s us thinking Ferrari was immune to the chaos that’s beset car makers all over the world. It’s been revealed that Ferrari’s sales in November dropped by a colossal 85% to just 92 cars, from a normal monthly production of around 600. How can this be?

Honda – made in the UK

Honda's new TV ad focuses on its UK manufacturing Car makers have had a torrid time in the last year or so. And the natural reaction has been to cut costs where they can. That has seen a downturn in the advertising budgets available to car makers, which in the end will be self-defeating.