VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.

Audi's clean and green future

By Ben Pulman First Official Pictures 30 August 2007 04:30 What’s all this about then? Vorsprung durch Technik? Audi, like every other German premium car maker, is feeling the pressure from the EU, its own Green Party, Al Gore, and seemingly everyone else.

Ferrari 430 Scuderia (2007): first official pictures

By George Barrow First Official Pictures 19 July 2007 05:10 Supercar High-performance track focused Ferraris are back on the menu in Maranello. Ferrari announced its return to the rich blokes' track day market today with this road legal F430. Due to be unveiled at the Frankfurt Motor Show by Ferrari golden boy Michael Schumacher, the most hardcore F430 yet, named the Scuderia, or 'team' (a reference to the company's racing heritage), is likely to cost around £175,000, £45k more than the standard car.