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Top Hyundai UK Dealers honoured

Hyundai’s top UK dealers have been honoured with awards at an event in Frankfurt. Bristol Street Motors, Monaghan Brothers, Sandon Road Hyundai and J T Hughes won awards. There are lots of threads to making a brand succeed, and Hyundai’s stellar rise from budget ‘dofor’ to mainstream beating has meant weaving those threads together like a seamstress on a fine tapestry. From advertising to PR to product to showcase, the brand will only work if all the elements combine properly to convince car buyers there’s substance to the product.

Top Gear has to have women – official!

Is it goodbye Jeremy, hello Sabine for Top Gear?! You really couldn’t make this up, but New Labour are intent in meddling in every aspect of our lives. The new legislation will require all business to have a sex and racial mix equivalent to the general makeup of the population.

Infiniti means . . . what?

Ever since Infiniti was launched with mystifying advertising images of rocks and trees 21 years ago, Nissan Motor Co.'s luxury brand has been hard to pin down. Vehicles such as its G37, the 2011 M sedan and the QX56 SUV turn heads and win praise in buff books. But while luxury competitors such as BMW, Mercedes-Benz, Audi and Lexus have soared in consumer popularity over the past decade, Infiniti has struggled to keep up.