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Chevrolet at the Paris motor show 2008

By Guy Bird Motor Shows 02 October 2008 18:40 General Motors’ Chevrolet stand was buzzing at Paris with two world debuts – the Chevrolet Cruze production saloon and Chevrolet Orlando seven-seater show car – plus two important European production unveils: the electric Volt and Camaro muscle car. All Chevrolets from now on will be global models and reflect a new ambition for quality, as GM’s global vice president of design Ed Welburn told CAR. 'Chevrolet is raising the bar where it matters the most – in the value segment.' The Cruze is a Skoda Octavia-sized four-door on the new Astra platform with reasonable exterior styling and a genuinely high standard of interior fit and finish.

Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.

Chrysler's product plan: Tweaks, then tidal wave

Chrysler Group's product renaissance is a drama in two acts. First, the company is breathing new life into its existing lineup. Highlights include the redesigned 2011 Jeep Grand Cherokee, which the automaker started shipping to dealerships in early July, and the re-engineered and restyled Chrysler 300 and Dodge Charger rear-drive sedans, both coming in the first quarter of 2011.