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Infiniti Etherea concept (2011): Shiro Nakamura's guide

The global unveiling of the Etherea concept car and a tie-in with reigning F1 champions Red Bull Racing made for a busy start to the year for Infiniti. In between endless meetings and flights, we collared Nissan and Infiniti design chief Shiro Nakamura to get the low-down on the Etherea… When did you start work on the Etherea? 'It was about 18 months ago.

Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

Subaru Impreza WRX Turbo at 1994 prices

More on the ‘Recession-Busting’ deals that abound from car makers at the moment. Subaru has come up with a deal for the Impreza WRX Turbo where you can have the car for the same price as the 1994 equivalent – just £17,798. Which in itself is an interesting figure and shows that cars, or certainly the Impreza in this case, have got cheaper in real terms.