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CDR Insight Quarterly – Q1 2013

Car Design Research Insight Quarterly – Q1 2013 Independent consultancy, Car Design Research's 'Insight Quarterly' looks at the latest trends in the automotive design world and beyond, four times each year. Currently distributed to a handful of their design contacts in the industry, we'll be running these quarterlies to highlight the latest trends and insights from a firm who work regularly and closely with the design groups of many major OEMs. In this year's first Insight Quarterly, the team highlight the notion of 'designing for export'.

First Sight: Mercedes-AMG GT

“If I was to buy any sports car that wasn't a Mercedes, it'd be a Porsche 911,” says Mercedes' head of design, Gorden Wagener. “But when you see the two cars together, we think ours has the edge.” He's talking about the new Mercedes-AMG GT, a front-mid engined, two-seater sports car that's unashamedly aimed at higher-end 911s, and we've come to see it at Mercedes' Sindelfingen studio.  The GT replaces the larger SLS, and is seen by Wagener as the best example yet of his 'sensual purity' design philosophy: “The SLS is very much [he gestures] line, line with a surface in between. With the GT we started with the surface and worked to refine and reduce the number of lines.” Elements of the SLS's platform have been carried over, so the GT measures the same 1,939mm wide.

Enzo Ferrari died 25 years ago today

The word “Ferrari” is evocative enough as it is, but add “Enzo-era” to the mix and we imagine a very specific type of machine -- a vehicle that is raw, passionate, perhaps a bit prickly, but above all, utterly unique and irreplaceable. There's a reason Enzo-era Ferraris are magical: Enzo Ferrari himself. Born in 1898, Ferrari joined the Alfa Romeo racing team in 1920, established Scuderia Ferrari in 1929 and put his name on a V12-powered race car in 1947.