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Mercedes SLS AMG Roadster (2011) first official pictures

This is the Gullwing that isn’t, the new Mercedes SLS AMG Roadster. The new drop-top Benz supercar won’t be officially unveiled until the 2011 Frankfurt motor show in September, but this reveal of a barely disguised car is all part of the big PR tease – the SLS AMG Roadster has already briefly appeared in a Mercedes Superbowl ad. So what do we know about the new Mercedes SLS AMG Roadster?

First customers are key to EV sales success, execs say

Word of mouth is a key element to generating buyers for electric and plug-in hybrid vehicles. Today, it's the early adapters, tech-savvy buyers who are embracing the technology and buying the plug-in hybrid Chevrolet Volt and the battery-powered Nissan Leaf. But for these vehicles and similar models to go mainstream, anxiety about the technology needs to be eliminated.

Detroit Auto Show roundup

The 2012 NAIAS in Detroit, MI has proved to be exactly the dose of salts the US auto industry so desperately needed after a few very lean years for the event. Numerous concept and production cars made their debuts in the halls of COBO and, as ever, Car Design News was on hand to provide our in-depth live show coverage. Here's a full rundown of our reportage from NAIAS 2012: Acura Acura NSX Concept: Living up to the name Cadillac Cadillac ATS: Finally breaking into the premium mainstream?