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Hyundai & Kia responsible for big positive impact on European economy

A report by economics consultants London Economics reveals the big positive impact Hyundai and Kia are having on the European economy. We already know that both Hyundai and Kia are looking at 2013 more as an exercise in building their ’Brand’, rather than simply selling more and more credible cars. ‘Brand’ is often as much about perceptions as anything else, so if you can address any possible negatives for your brand, as well as producing cracking products, you’re on to a winner.

Official: Honda F1 becomes Brawn GP

Honda F1 morphs in to Brawn GP Well, it’s good to see they survived! After reporting last week that the Honda F1 team was going to be the subject of a management buyout, thus securing the team and its employees, an official announcement has now been made and we can confirm that Ross Brawn has taken control of the Honda F1 Team, which will henceforth be known as Brawn GP. It would have been a mighty shame if Ross Brawn had been lost to F1 again.

Mercedes-Benz inaugurates Advanced Design Studio in Beijing, China

Mercedes-Benz inaugurated its global Advanced Design Center in Beijing, China, yesterday, Thursday July 21. The Beijing design center, Daimler's fifth advanced design studio worldwide, further reinforces the growing importance of the Chinese auto market and Beijing in particular; the city is increasingly influencing changing needs and trends. The new 1,000 square meter Advanced Design Studio employs a total of around 20 designers who will contribute to the future design of Mercedes-Benz automobiles, competing and working with the company's other studios in Germany, Italy, Japan and the USA.