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Porsche And Jaguar Rise To Digital Prominence

THE LATEST automotive search data from leading independent digital marketing agency, Greenlight, reveals Porsche and Jaguar have replaced Toyota and Citroen to become two of the ten most popular car brands that UK consumers have been eyeing up online. Greenlight’s quarterly report identified the most popular search terms and phrases consumers used when they searched on Google UK for cars in November, and ascertained which car manufacturer and dealer sites were most visible to their searches. According to the firm’s research, over 11 million searches were made by consumers looking for cars online, up almost 5% on the previous quarter.

Driving licence costs to be cut by almost a third

The cost of a driving licence is going down Actually the cost of applying foe a driving licence is a drop in the ocean compared with just about every other motoring cost, but the news that the Government are planning to cut the cost of anything is always welcome news. The Roads Minister, Stephen Hammond, has announced that the Government is planning to cut the cost of applying for your first driving licence from £50 to £34 if you process your application digitally and by 15 per cent if you do a paper application. That will also see the 10 year renewal of photo licences fall from £20 to £14 and driver tachograph card – for commercial drivers – will also drop from £38 to £32.

With Krom line, Nissan goes wild on accessories

As if the new Cube weren't accessory-oriented enough, Nissan North America also is launching a U.S. business unit that will push accessories even more. Nissan's Specialty Vehicles Group will create model variations with thousands of dollars of accessories and extra vehicle features.