27548-10c Screamin Eagle Stage 3 Race Kit on 2040-parts.com

James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

Alfa Romeo MiTo gets a bit of a facelift for 2014 & more powerful TwinAir

The 2014 MY Alfa MiTo (pictured) get small tweaks and a more powerful TwinAir engine. We like the Alfa Romeo MiTo; it’s an underrated car and should be higher on most buyers’ wish lists. What we also like is that the MiTo has the fun little 875cc TwinAir engine as an option, which works pretty well, makes a good noise and promises stunning economy.

Pagani Huayra sets Top Gear lap record and places marker for McLaren P1

The Pagani Huyra set a stunning record time on the Top Gear track last week and in the process laid down a marker for the new McLaren P1. The return of Top Gear at the weekend for Series 19 saw Richard Hammond get to grips with the Pagani Huayra – successor to his beloved Zonda – and after a thoroughly positive test drive Hammond handed over to the Stig to take the Huayra round the Top Gear track. In the hands of the Stig, the 6.0 litre V12 AMG engine with 730 horses powered the Huayra to a time of just 1:13.8, beating the previous record for a production car, held by the Ariel Atom V8, by a sizeable 1.3 seconds.