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Jaguar F-Type Coupe grabs a Super Bowl Spot

The Jaguar F-Type Coupe grabs a Super Bowl Spot The Jaguar F-Type Coupe is heading for a reveal at the Los Angeles and Tokyo Motor Shows this month, and Jaguar are already thinking big as they start to plot how to get the new F-Type Coupe in front of potential buyers. So they’ve grabbed a 30 second advert slot in next year’s televised Super Bowl in the US, which is guaranteed to get the new F-Type Coupe front and centre in potential buyers’ minds in the States. Playing on the predilection for Hollywood to use British actors as the villain, Jaguar’s F-Type Coupe campaign will have a ‘British Villians’ theme and pose the question: “Have you ever noticed how in Hollywood movies, all the villains are played by Brits?” Featuring ‘Renowned British Actors’ (yes, your guess is as good as ours) and launching the hashtag #GoodToBeBad , the new advert is being filmed by Brit Director Tom Hopper in London.

'Porsche by Design: Relentlessly Pursuing Perfect’ short film released [w/Video]

‘Porsche by Design: Relentlessly Pursuing Perfect' is the latest in a series of historical videos released by the North Carolina Museum of Art ahead of its upcoming exhibition, ‘Porsche by Design: Seducing Speed'. The latest episode walks viewers through the carmaker's history and evolution and features former Porsche director of design Harma Lagaaij – credited with the design of the 924 and also BMW's Z1 – along with a number of automotive critics and historians along with Speaking of the part he played in the evolution of Porsche, he says "I was never afraid of changing this icon. On the contrary, I was convinced with my design team to never stand still, never be complacent about it being good enough, it being popular and famous and there's no need to change it.

Apple Carplay integrates iPhone in to cars: Geneva Motor Show

Apple CarPlay arrives to take over your car’s Infotainment Apple’s bid to take a major slice of the Automotive integration with Smartphones market moves on with the arrival of Apple CarPlay at the Geneva Motor Show this week It looks like Apple have stolen a march on Android with deep integration in to the Infotainment systems of a number of car makers – with more to come – as the lines start to be blurred between Smartphones and car systems. CarPlay lets drivers with the right phone – iPhone 5 or better – access messages, play music, use Apple Maps and make calls, all hands-free and using Siri commands. Functionality with the right make of car – starting with Ferrari, Mercedes and Volvo but reaching out in to Jaguar Land Rover, BMW, Hyundai Kia, Honda, PSA, Toyota, Ford and more before long – means you’ll be able to do much of what you can already do on your iPhone but do it through your car’s Infotainment interface with familiar commands and screen layouts.