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Vogon poetry: Mercedes-Benz shows off S63 AMG Coupe

Depending on your taste for the "crown of literature," the above video is either barbaric hokum or sublime wordplay -- image-laden poetry, in AABB rhyming scheme, appealing to car enthusiasts making full use of their expensive English majors. "Darkness has a companion tonight," reads the passably Vincent Price-ish voice of a poem written exclusively for AMG by a "Betty Stewart," over sounds of the Mercedes-Benz S63 AMG Coupe roaring mellifluously across abandoned runways and through the world's largest parking garage. "Small creatures prick ears and tremble with fright.

Mercedes C-Class gets special edition ‘Edition C’ & new C220 CDI 4MATIC

The Mercedes C-Class range is getting a new special edition model – the Edition C – with cosmetic and equipment upgrades and a new 4MATIC C-Class. The current model of the Mercedes C-Class has been around for a while and is due for an upgrade in 2014. But with a year to go before we get a new C-Class, Mercedes has launched the special edition ‘Edition C’ models to inject some new showroom appeal in the C-Class range.

Hyundai Veloster Race Game in Times Square (video)

Hyundai Veloster Race Game in Times Square Hyundai has set up their LED screen in New York’s Times Square so passers-by can play a race game from an iPhone app. You’ve got to hand it to Hyundai – they certainly know how to raise awareness and hit the Zeitgeist. From the modern day equivalent of Lada and Yugo to a serious threat to car makers from Europe and Japan in less than a decade, it’s not just their cars that have come a long way – their PR has too.