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Exclusive First Sight: Pininfarina Sergio concept
Tue, 05 Mar 2013Upon receiving the call from Pininfarina's PR man, asking if Car Design News would like to head to Torino for a preview of its latest concept car (not a hard offer to accept), we had no other information than its name – Sergio – and an abstract teaser shot of a detail. Driving through lovely, crumbly Turin, and out into the zona industriale towards Pininfaina's Cambiano base, the fear strikes: what if the car's a disappointment? What if it's simply some unremarkable supermini – maybe even an electric one?
Jag hops on Super Bowl ad bandwagon
Fri, 08 Nov 2013Jaguar is preparing to tout the brand's British roots in a new advertising campaign called "British Villains" that will be its largest ever and include its first Super Bowl commercial. The campaign will be used to launch the new F-Type coupe that debuts at the Los Angeles auto show later this month and goes on sale in April. The 30-second Super Bowl commercial will run during the second half of next year's event on Feb.
Telematics box aids attempted murderer conviction
Fri, 20 Dec 2013A ‘BLACK BOX’ telematics device fitted to a hire car has played a significant role in the conviction of an attempted murderer. The device had been previously installed into a car hired by Daniel Paita, 32; a car he was driving on the day he carried out an attack on a man in Glasgow. Paita had claimed he was nowhere near the area, but anti-motoring fraud experts at Asset Protection Unit Ltd (APU) were able to ascertain the car’s true whereabouts via a tracking device within the telematics unit.