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Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.

Lifeboat resuces two swamped cars

A LIFEBOAT CREW rescued two cars which were swamped by the sea within 90 minutes of each other as the highest tides of the year caught drivers out. At least one of the vehicles which were wrecked by the submerging North Sea had been used to try to pull a boat out of the water, the RNLI said. A crew from Redcar, near Middlesbrough, responded to the first call-out at 3.20pm on Wednesday after coastguards received a number of 999 calls saying two people were on the roof of a vehicle on the town's beach as the waters came in.

Aston Martin Zagato (2011) anniversary concept

Aston Martin is teaming up with Italian design house Zagato again to mark the 50th anniversary of the DB4 GT Zagato with a new Zagato-bodied V12 Vantage. Only this solitary teaser image has been published so far, revealing the shape of the new 2011 Aston Martin V12 Vantage Zagato - which is likely to make production. The car will be shown at the Villa D’Este concours in Italy on 21 May 2011 – and Aston Martin promises this starts a new working relationship with Zagato, suggesting further models will be forthcoming.