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New System Needed To Highlight Risks Of Prescription Drugs, Says IAM

THE Institute of Advanced Motorists (IAM) has raised the issue of prescription drug labeling, after finding that many drivers believe the product information could be more comprehensive. In a survey based on 2,376 responses, only half of drivers asked felt prescription drug labelling is clear enough on medicines. This exercise comes after the government announced earlier this year that a drug-driving bill will be introduced, and will include chemicals which can be found in prescription drugs.

Chrysler unveils new ads to follow 'Halftime in America' campaign

A quartet of 60-second spots from the Chrysler/Fiat group launching this weekend comprises the next installment of the automaker's campaign that began famously during the Super Bowl with the two-minute "Halftime in America" commercial. Or, as Chrysler terms it, this is "the second half." The spots, all the work of ad agency Wieden & Kennedy, Portland, each aimed at a different company brand, are themed to the same "hope and encouragement" message delivered by Clint Eastwood in the campaign's first incarnation and continue the spirit of the "Imported from Detroit" motto. You can watch the ads at www.youtube.com/chrysler.

Diddy stars in new Fiat 500L spot

The dream of the '90s is apparently alive at Fiat. Not Fred Armisen and Carrie Brownstein's crust punx, granola and symmetrical all-wheel drive u/dystopia, but the other side of the era; the flashy party-people late end of the decade that brought Sean Combs to global prominence. In Italian marque's new ad, the rapping, acting, designing businessman appears as the Mr.