57885a2 New 3" Exhaust Tips For Mercruiser Genuine Oem on 2040-parts.com

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Audi A5 Sportback – Official

Audi has released details of the A5 Sportback that will launch in the UK in September Audi are on a mission to fill every niche that exists – and some that don’t – in order to reach their goal of selling 1.5 million cars a year by 2015. Set to go on sale in the UK and Europe (but not the US) after the Frankfurt Motor Show in September, the Audi A5 Sportback is said to offer the practicality of an estate with the elegance of a Coupe. And in many ways it does offer that.

Chris Evans’ CarFest North. Just as big as CarFest South

Chris Evans’ second petrolhead extravaganza – CarFest North at Cholmondeley Castle – has been as big a success as CarFest South. It may be a new petrolhead show on the calendar, but Chris Evans’ CarFest Shows have been a real success, not just for visitors but for the BBC’s Children in Need charity. This last weekend saw CarFest North try and follow in the footsteps of last month’s CarFest South, which it appears to have done in style, pushing the amount raised for Children in Need up to £800k from both CarFest events.