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Lotus Evora: The Video Advert

Lotus Evora Advert An advert for Lotus isn’t something you see every day. An advert destined for TV or cinema is even rarer. So when this Lotus Evora VT  dropped in to our Inbox this morning we thought you’d like a look.

Bentley at the Geneva Motor Show – it’s not just cars

The Bentley Breitling Watch - on sale at the Bentley Boutique at the Geneva Motor Show It looks like Bentley are taking the whole ‘Merchandise’ thing as seriously as Ferrari do. Perhaps they decided last year – when Bentley were selling next to no cars – that shoving the Bentley logo on a range of upmarket toys was a way to bring in some much needed revenue. It was even reported at the nadir of Bentley sales that they had their craftsmen – who had nothing to do – churning out some bespoke furniture.

Automakers need love, not just quality, Strategic Vision study shows

Strategic Vision, a company that studies how and why consumers make decisions, released its yearly Total Quality Index on July 12, and the results might be surprising. The study found that love--how much or what part of a car that people like--is more important than the number of problems a car has when choosing a vehicle. For example Ford, which was a quality leader in the study, received a number of complaints about its Sync system.