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New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.

Nissan Titan to get Cummins turbodiesel V8 in 2015

Chrysler Group may have to share with Nissan Motor Co. the stylish chrome capital C and black block letter Turbo Diesel logo that has adorned Ram heavy-duty pickups for nearly a quarter century. It was unclear today if there will be marketing implications to Nissan using the Cummins name on a competitive truck.

Car Design News launches global user survey

We've carried out CDN user surveys before, but this is the first one structured so that we can assess the needs of the different parts of the design community - by discipline, by region, by background, by price point, and more. Take a moment to give us feedback on what you like, what you don't and what you think we're missing. The survey is anonymous and will take 4-5 minutes of your time - maximum.  The results will be used to build enhancements or change some of the direction of Car Design News.