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Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.

New McLaren F1 or MP4-12C Spider about to be revealed?

New McLaren F1 about to be revealed to McLaren VIPs? It looks like McLaren are about to reveal a new car to McLaren owners and VIPs. But is it the new McLaren F1 or the MP4-12C Spider?

New Mercedes SL 400 replaces SL 350

The new Mercedes SL 400 (pictured) replaces the old SL 350 It’s a little over two years since the latest Mercedes SL arrived, and Mercedes has now decided to add a little zest to sales by dropping the old SL 350 and replacing it with a new Mercedes SL 400. The new SL 400 gets its power from the new E400 which means a twin-turbo 3.0 litre V6 with 328bhp and 354 lb/ft of torque – 26bhp and 81 lb/ft more than the old SL 350 – enough to let the SL 400 scoot to 62 mph in 5.2 seconds – 0.7s better than the 350 -= and on to a limited top speed of 155 mph. The new SL 400 has to make do with Mercedes tried and tested 7-speed auto – despite a new 9-speed now being available in Mercedes’ arsenal – which gives the SL 400 official economy of 38.6 mpg and emissions of 172g/km – not that you’ll come close in the real world.