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Jaguar Land Rover celebrate James Bond SKYFALL & 50 years of Bond films (video)

Jaguar Land Rover are celebrtaing 50 years of Bond films – and the new James Bond film SKYFALL – at this year’s Paris Motor Show. We reported last year that Jaguar Land Rover looked like they’d got some decent product placement in the latest James Bond film (SKYFALL – known then as ‘Bond 23′) and now, with Bond celebrating 50 years, the 2012 Paris Motor Show imminent and the Bond SKYFALL film about to hit cinemas, it’s time for some Jaguar Land Rover PR. We may think of Aston Martin when we think of Bond, but Jaguar has made sure they’ve got plenty of screen time in SKYFALL.

Car-buying confidence hits new high

THE NUMBER of people who believe they will buy a new car in the next three years has jumped to 71%, according to the latest AA Car Purchase Index; up from 55% last year. Of the 19,786 survey respondents who said they were going to buy a new car, 42% said they would choose a petrol engine, with 38% saying definitely diesel. A further 13% don’t know what fuel type they will opt for, but 7% will choose some kind of hybrid and 1% will go fully electric – a total of exactly 100 respondents.

Teen-created PSAs combat distracted driving

Two widely held assumptions about 21st-century American teenagers is that they're too busy with their smartphones to have any interest in cars and that any who manage to find their way behind the wheel are too distracted to drive safely anyway. These generalizations are broad, unfair and perhaps even counterproductive -- yet they're reinforced every time distracted driving leads to a preventable tragedy. That's why we were glad to see young drivers take action by creating a series of anti-distracted-driving public safety announcements for the Teens Drive Smart Video Contest.