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Hyundai to tone down ‘Fluidic Design’ for ‘Fluidic Precision’

Hyundai’s US boss, John Krafcik, has said that Hyundai will refine their ‘Fluidic Design’ in to something they’re calling ‘Fludic Precision’. The Hyundai Fluidic Design language was really the start of Hyundai’s move from Halford’s special to mainstream car maker. But the design language is starting to look a bit fussy and Hyundai are reacting to that by moving towards what they call ‘Fluidic Precision’ (there’s already a less fussy look about the new Santa Fe).

Bridgestone winners take on texting, drinking and speeding

The grand-prize winners of this year's Bridgestone Safety Scholars Contest covered a variety of angles relating to driver safety in their video submissions. All of the short films, however, were aimed at fellow teens. Henry Busby, 20, looks at the consequences of texting while driving in Tales from the Junkyard.

Upgraded Mazda MX-5 hits the UK

[ad#ad-1] Back in December we brought you news of the updates to the Japanese MX-5 – The Mazda Roadster – and as expected they’ve now filtered through for UK Cars, with the first cars appearing in showrooms in April. The MX-5 has, quite rightly, dominated the little, open sports car market for ever. It does so much so very right, and so little wrong, it is an example of how to dominate a niche.