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Volkswagen Woofwagen – There’s a dog for every VW (video)

There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.

Top Gear: Just like Milli Vanilli, says Elon Musk

The Top Gear boys do their best Milli Vanilli impression The ongoing spat between Top Gear and Tesla – mainly in the form of CEO Elon Musk – is still rumbling on. In fact, it’s starting to get a bit silly. You know the background; Top Gear did a review of the Tesla Roadster and implied it had a range of just 55 miles (although they did say that was on the Top Gear track), said that the motor overheated and reduced power (which they ‘illustrated’ with the Tesla slowing on a darkened track) and said the brakes broke (when a fuse had gone).

Toyota Auris Hybrid in the UK

Toyota are to produce a Hybrid version of the Auris Toyota are planning on building – in the UK – a Hybrid version of the Toyota Auris. This will feature the same Hybrid platform as the Prius, which will give it a 98bhp petrol engine together with an 80bhp electric motor. But because the Auris is smaller than the Prius, and less well equipped, the new Toyota Auris Hybrid will come in at a lower price, which will pitch it below the Honda Insight – a key marketing advantage.