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BASF MySetta concept showcases industry-leading automotive applications

Project type advanced materials demonstrator Donor vehicle 1958 BMW Isetta 250 Project idea/co-ordinator Heidrun Goth Project co-ordinator Guido Gabriel BASF coatings/color designer Mark Gutjahr Project launched April 2013 Website www.basf.steron.com In January 2013, German chemicals giant BASF came up with the idea of building a bespoke vehicle to help demonstrate its industry-leading automotive applications – the MySetta. Starting with the iconic 1958 BMW Isetta 250 ‘bubble car', a team led by project co-ordinator Guido Gabriel modified the chassis, body and interior using BASF paints, fabrics and flexible foams. As well as showcasing BASF's automotive applications, the MySetta project demonstrates how they can be used to create striking fashion products such as shoes, coats and handbags; and accessories like a picnic hamper and portable stereo.

Lamborghini's Christmas gifts

We’re not unaccustomed to car manufacturers launching branded products, and Christmas time always sees an increase in the release of non-motoring products to fill the stockings of owners and brand-dedicated enthusiasts. This year Lamborghini has surpassed itself. First it’s unveiled the Meridiist Automobili Lamborghini, a gorgeous mobile phone crafted in conjunction with prestige watch builder Tag Heuer, and apparently inspired by the LP640.

Mazda’s Russian concept car: first picture

By Tim Pollard First Official Pictures 16 June 2008 10:18 Want proof that the Russian car market is on its way to becoming one of the world’s biggest and most important? Mazda today confirmed it would build this bespoke concept car for the 2008 Moscow International Automobile Salon. The one-off show car will be a compact crossover specifically aimed at the Russian market.