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LA Motor Show: Maserati begins new era

MASERATI has kicked off a new era of brand activity with the arrival of its Ghibli compact luxury saloon. The company’s stand at the Los Angeles Auto Show launched a new slogan and philosophy, called ‘the absolute opposite of ordinary’, to journalists ahead of the show’s public opening. The Ghibli will spearhead the new initiative, which sets out the company’s stall for the foreseeable future as it tries to carve a bolder new path to create bigger waves in the luxury car world.

Volvo creates Inflatable Child Seat

Volvo is a brand famously associated with safety, so let’s hope its latest effort doesn’t turn out to be a load of hot air: the Swedish brand has come up with a concept for an inflatable children’s car seat. Called the Volvo Inflatable Child Seat Concept, this does exactly what it says on the tin – it’s a child seat that instead of being made of rigid material can be deflated and folded away for easy carriage when not required. On Bing: see pictures of the Volvo Inflatable Child Seat Concept Find out how much a used Volvo costs on Auto Trader Noting that “children’s car seats are historically bulky, hard to move and tedious to mount,” Volvo says its new rear-facing inflatable alternative weighs just 5kg – half the weight of an equivalent conventional model.

Honda CR-V, Fit EV set to debut at Los Angeles auto show

Honda has two entries to push at the 2011 Los Angeles auto show on Nov. 16: the upgraded fourth-generation 2012 CR-V and the production version of the 2013 Fit electric vehicle. The all-electric Fit debuted at last year's L.A.