Auto Meter 7505 Phantom Ii; Mechanical Boost Gauge on 2040-parts.com

Tesla is ridiculously successful, so far

Several Tesla Model S sedans catch fire, company co-founder Elon Musk blames the media, Tesla stock prices rise. Tesla cars are the subject of a recall, Musk blames the word “recall,” Tesla stock soars. Tesla posts what it calls profits but what everyone else views as losses, stock price shoots to $250 a share.

Tax-return car deals

Automakers are offering cut-rate financing, cash back and lease deals just as our income-tax-refund checks are coming in the mail. These timely tax-return car deals are paired with the necessity for automakers to make room on dealer lots for all-new models. (See the Cadillac CTS deals.) Here, we break down some of the incentives being offered this month.

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?