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Alfa Romeo 8C Spider at Geneva
Fri, 07 Mar 2008By Mark Walton Motor Shows 07 March 2008 17:11 What’s new on the Alfa Romeo Geneva Motor Show stand?Alfa’s youthful new CEO Luca De Meo swept into Geneva like the heir-apparent he no doubt is, to unveil the Alfa Romeo 8C Spider. Even though this is now a well-known car that’s been previewed a dozen times at events around the world (including the 2006 Goodwood Festival of Speed and 2005 Pebble Beach) it still drew a big crowd for the official launch; and when the silky red cover was drawn off, there were still an audible gasp from audience, despite the familiarity. Shown in white with dark grey alloys and a deep tan interior, the Spider is an achingly beautiful car – a stunning, proper, drop-dead drop-top, arguably even more sensuous and dramatic than the 8C Competizione coupe that preceded it.
Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving
Fri, 09 Aug 2013Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.
Nissan GT-R (2011): first pics of enhanced GT-R
Tue, 19 Oct 2010Nissan has today whisked the covers off the new 2011 model year GT-R. There's a host of equipment and technical upgrades, as well as a massively new look. Actually, we made that last bit up.