Bbs Wheel Center Cap 0924375 on 2040-parts.com

Apple's Siri to invade cars within one year

The Apple Worldwide Developers Conference 2012 was under way on Monday at the Moscone Center in San Francisco, where Apple CEO Tim Cook has announced that the Siri personal assistant will soon be in the car. According to Cook, within the next 12 months, drivers will be able to hit a button on the steering wheel and connect with that disembodied voice from the commercials. BMW, General Motors, Mercedes-Benz, Jaguar, Audi, Toyota, Chrysler and Honda have all signed on for the experience.

Chrysler launches 'Born Makers' ad campaign

Chrysler is launching its ad campaign for the 2015 200 sedan on Saturday. The brand gave us a sneak peak of the new Ameri-centric commercial on Friday. The effort will include 30- and 60-second television spots and in-theater ads in addition to activity in print, digital and social media.

Ford door protector takes the sting out of dings

Nothing ruins car joy like a door ding--whether it's the first blemish on your pride and joy or the latest door divot. Now, the engineers at Ford in Europe have developed a way to take the sting out of the parking lot--a retractable door-edge protector for the Ford Focus. It's no surprise that this comes from Europe, where roads are narrow and parking spaces are squeezed tight.