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Infiniti: M can be about mpg or zip

Infiniti will face a new marketing challenge when it introduces its first hybrid vehicle next spring, the 2012 M35h sedan. Since the import brand has never sold a hybrid, officials will be attempting to learn which marketing chord resonates more with its customers: performance or fuel economy. "The marketing will center on the point that hybrids have always been about compromise," says Ben Poore, Infiniti Business Unit vice president.

BMW launches new 5-series (2009 teaser

It's begun - BMW has started the PR roll-out for the new 5-series. First up there's both a teaser video and a single image of the Five, before the new car is unveiled on 23 November 2009. There's one solitary image, and the video is typically brief, but BMW claims it's enough to give us a glimpse of 'the sporting and elegant design of the new BMW 5-series, using the kinetic sculpture from the BMW Museum to create the silhouette'.

Unique cars, boats and planes land at Key Largo vintage weekend

The 17th-annual Vintage Weekend, held the first weekend in December, signifies the start of "the season" for Key Largo's Ocean Reef Club. Sure, it's a display of classic motor yachts and airplanes, but here the car is still star. That is, if you exclude Bob Schwartz's rocket-powered bicycle, which saw 50-mph passes on the runway at Ocean Reef's airport.