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Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

Volvo Chief Designer reinterprets classic P1800

Christopher Benjamin, Chief Designer at Volvo's Monitoring and Concept Center in the US, has penned his vision of a future P1800 as part of Volvo's half-centenary celebrations for the car. Unveiled during the #SwedeSpeak Twitter chat, Benjamin presented this future vision of the iconic sports car. Volvo states that Benjamin is a true admirer of the original P1800 and that these images are what he feels a modern-day interpretation could look like.

Jaguar XF Sportbrake: Geneva 2012

Jaguar XF Sportbrake at Geneva The Jaguar XF Sportbrake – Jaguar’s new XF Estate – has debuted officially at the 2012 Geneva Motor Show. After an age of expectation that Jaguar would build an XF Estate, we finally got the XF Sportbrake revealed in its Twitter camouflage last year, and a full reveal (finally) about a week ago. But now we get the chance to see the XF Sportbrake in the flesh at Geneva - and it doesn’t disappoint.