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Buick hopes 'Truth' site will set it free, help launch Regal

Call it the Fiesta Movement for grown-ups. To help launch the 2011 Regal sedan, Buick will host a social media Web site with videos from buyers supplied with flip cameras, just like Ford's campaign for the youth-oriented Fiesta small car. But the Regal site will feature reviews, not the playful commercials and local coming-out parties that characterize the Fiesta Movement.

Historic first Porsche P1 electric vehicle goes on display

In what at first glance appears to be a blatant attempt to upset McLaren’s SEO – that’s Search Engine Optimisation – a Porsche P1 model has been announced. But this is no fearsome new 1,000hp rival to McLaren’s P1 hypercar (after all, Porsche already has one of those). Rather, the Porsche P1 actually dates from 1898, and produces just 3hp.

Design boss plans Hyundai's next big splash

Every two weeks, Christopher Chapman makes the rounds at Hyundai's Irvine, Calif., design center to see what his team has in the "corner stack." The "stack" is a pile of index card-sized sketches on the corner of every designer's desk. For Chapman, Hyundai's U.S. design boss, it's a way to encourage his designers to keep ideas flowing.