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Akio Toyoda waves family flag, heir makes crisis personal challenge

The reclusive Akio Toyoda is taking the rare step of waving the family flag, as the scion to Toyota Motor Corp.’s founding dynasty tries to steer the world’s largest car company out of a spiraling safety crisis. In testimony prepared for the House Oversight and Government Reform Committee, President Toyoda pursues a rare personal tack on the emergency, saying “my name is on every car.” “As you well know, I am the grandson of the founder, and all the Toyota vehicles bear my name,” Toyoda says in prepared comments circulated ahead of Wednesday’s committee hearing in Washington. “For me, when the cars are damaged, it is as though I am as well.” The intimate reflection is a departure for Toyoda, who has spent most of his career sidestepping public discussion of his lineage.

How Chevrolet plans to double sales in Europe

Chevrolet is planning to double European sales inside five years - and the new Orlando MPV and ground-breaking Chevrolet Volt are just two examples of how GM's budget brand plans to reach new customers. We often hear how up-and-coming brands hope to perform sales miracles, and the harsh truth is there's not the space for all of them to be proved right. But there is enough momentum behind Chevrolet to pay attention to this particular claim.

Lexus pitch big BIK savings on new RX 450h

The new Lexus RX 450h hybrid offers big BIK savings for company car drivers, something Lexus are keen to point out. Every car needs a USP to get its message across to potential buyers; a hook to land a sale. Depending on your wants, that USP could be anything from performance and style to running costs and boot space.