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Lexus launches 'Design Matters' campaign

Lexus has hosted an event called ‘Design Matters' in New York City, as part of a new strategy to showcase the brand's commitment to design. Toyota's global president Akio Toyoda attended the event along with Mark Templin, executive vice president of Lexus International, who said, "Lexus is expanding as a global company and we need to speak to a broad global audience. There's no better way to do that than through design." Templin used the event to announce its other design-related campaigns.

Seat Leon Cupra 280 breaks Nürburgring lap record (2014)

By Ollie Kew Motor Industry 05 March 2014 11:00 You’re looking at the fastest front-wheel drive car ever to lap the Nürburgring Nordschleife: the Seat Leon Cupra 280. A paddleshift DSG-equipped three-door example has lapped the 12-mile lap in 7min 58.44sec – smashing the previous record of 8min 7.97sec, held by the Renaultsport Megane Trophy. It's a slap in Honda's face too: the Japanese maker wanted its new Civic Type-R to be the first sub-8min hatch.

Lexus CT 200h: The CT 200h Kylie advert

Kylie has work for the Lexus shilling. Last month we reported that Lexus had splashed a chunk of Toyota’s rainy-day money on bagging Kylie Minogue to promote the Lexus CT 200h. Which seems like a very good idea.