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Behind The Scenes: Hot Wheels Design Studio [w/Video]

Hot Wheels' vice president of design Felix Holst has spent some time chatting to Cool Hunting about the brand's design philosophy at its Design Studio at Mattel's headquarters in El Segundo, California, in a new video. According to Holst Hot Wheels has evolved from being focused on muscle cars and V8 engines to being all about technology as a reflection of the new generation they're designing for.  He explains the benefits of designing over 240 vehicles a year that aren't limited by rules and regulations, saying in a studio that's driven by pushing the boundaries, it's a question of just how wild they can get.  The video really captures not only the men's passion for their jobs but the fun they have doing it. Small wonder Holst says he'd never go back to car design, and reveals the studio is packed with qualified car designers who chose Hot Wheels over conventional jobs in the industry.  We also hear from Hot Wheels Car Maker's designer Julian Payne, who explains how the new Car Maker – which gives you the chance to mold your own custom Hot Wheels at home – works.

Porsche buyers put the brakes on stop-start technology

By Chris Chilton Motor Industry 23 June 2008 18:56 Direct injection and a clever new PDK dual-clutch gearbox have cemented the new 911’s reputation as the greenest performance car around, but Porsche engineers are being hampered from making the iconic sports car even cleaner by the public’s reluctance to accept further green technology Engineers at the launch of the facelifted 911 told CAR that fitting a BMW-style start-stop system could chop a further 10g/km from the Carrera’s 225g/km CO2 rating but that performance car buyers weren’t keen on having such overtly planet-conscious tech on their cars. Start-stop works by cutting the engine when the car’s stationary in traffic, and restarting automatically when you touch the pedals to move off again. Every manual transmission-equipped BMW 1-series comes with the technology, excepting the truly high performance versions.

Mitsubishi Lancer Sportback: New five-door model is priced

The five-door Mitsubishi Lancer Sportback rolls into showrooms with a base price of just less than $20,000. Stepping up to the high-performance Ralliart version pushes the price to near $28,000. Mitsubishi announced prices for the new Lancers on Thursday.