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Hyundai goes K-Pop and releases an album

Hyundai has teamed up with Korean pop stars to create an album of music inspired by the new i40, New Generation i30 and Veloster. We’ve loved the way Hyundai has moved its products on from  Halford’s special to mainstream credible in quick sticks, and their PR teams have been on the ball too with good initiatives and a willingness to make things happen. But we’re not too sure how effective a new album of music by Korea’s K-Pop stars – inspired, we’re told, by the new i40, New Generation i30 and Veloster – is as a marketing tool.

New car looms from McLaren F1-creator

By Phil McNamara Motor Industry 13 June 2007 10:18 Gordon Murray is set to finally realise his dream of creating a highly efficient, radical car for mass production. The mastermind behind the F1 supercar left McLaren Cars a couple of years ago, and has now secured the funding to set up on his own. Gordon Murray Design Limited – a design, prototyping and development company – will be launched on 4 July.

Zhong Boguang: China's first generation auto designer

Zhong Boguang is one of the first designers to emerge in a country that has seen its importance augment considerably in recent times. But well before China became the biggest market for motor vehicles in the world, Boguang was obsessed with the pursuit of his car design dreams. During his 34-year career, he was involved in and witnessed the development of the Shanghai Automotive Industry Corporation (SAIC), served as chief designer for China's first rotary engine cars and MPVs, been the design manager for the technology center in the first domestic automotive joint venture, and was the first person to launch strategic research in domestic automotive design.