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Who's Where: Sielaff and Egger take on new roles in 2012

Both Wolfgang Egger and Stefan Sielaff will take on new roles in the latest move of car designer chess within the Volkswagen Group. Egger takes over the position of Head of Audi Brand Design from Sielaff, who will become Head of Interior Design for the Volkswagen Group as well as Head of the Volkswagen Design Center in Potsdam. Their respective roles will become operational on 1 February 2012.

Pininfarina takeover would boost Magna expertise in key areas

Magna International Inc. would become a stronger competitor for design and development jobs if it takes over struggling car styling and engineering firm Pininfarina S.p.A., executives say. “Magna badly needs design competence, and Pininfarina has top staff,” said Paolo Tumminelli, CEO of Goodbrands GmbH, a brand and marketing consultancy based in Cologne, Germany.

Audi S3 (2012) first official pictures

Audi has revealed official pictures of the new S3 ahead of its debut at the 2012 Paris motor show. Audi should know what matters when it comes to hot-hatches, with two generations of S3s occupying a 13-year stretch of Audi history. On first impressions, the new model’s restrained styling fits well with the S3’s history of subtle sporting luxury rather than out-and-out hot hatch thuggery.