Cannon Flush Mount W/cover F/cannon Rod Holder -1907030 on 2040-parts.com

Fancy driving Hyundai’s Hydrogen ix35 Fuel Cell?

As part of the European Hydrogen Road Tour, Hyundai are offering members of the public the chance to drive the ix35 FCEV. As we revealed back in August, the Hyundai ix35 FCEV – Hyundai’s hydrogen-powered electric ix35 – is going in to production before the end of 2012, the first proper production fuel cell vehicle…in the world. The initial production run is small – just 1,000 cars – but Hyundai are planning to put the ix35 FCEV in to full production by 2015, by which time they’re hoping there will be a viable hydrogen refuelling infrastructure in place.

2012 Focus gets Ford’s new Door Edge Protector

Ford’s new Active Door Edge Protector When Adam was a lad, dings on the edges of doors caused by careless passengers opening a door without any thought were mitigated by a quick trip to Halfords for a set of clip-on plastic door-edge protectors. But they’ve rather gone out of fashion. Which isn’t terribly surprising.

Top Hyundai UK Dealers honoured

Hyundai’s top UK dealers have been honoured with awards at an event in Frankfurt. Bristol Street Motors, Monaghan Brothers, Sandon Road Hyundai and J T Hughes won awards. There are lots of threads to making a brand succeed, and Hyundai’s stellar rise from budget ‘dofor’ to mainstream beating has meant weaving those threads together like a seamstress on a fine tapestry. From advertising to PR to product to showcase, the brand will only work if all the elements combine properly to convince car buyers there’s substance to the product.