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Volvo WILL build a luxury car to take on the Mercedes S-Class

Volvo WILL build a luxury car to take on the Mercedes S-Class (Concept You pictured) Volvo has done a lot right – and not much wrong – since Geely took over the reigns from Ford. With new cars like the V40, a new range of 4-cylinder engines and a new design direction – previewed by the stunning Volvo Concept Coupe – the Swedes look to be on a roll. But their strategy of pointing their cars at premium car lovers in the mainstream segment seemed to have taken a left turn with a revelation by Geely and Volvo Chairman, Li Shufu, who has declared Volvo are to build a luxury car to take on the might of the Mercedes S-Class, Audi A8, BMW 7-Series and Jaguar XJ.

Crafting the Ferrari LaFerrari

Ferrari's limited-edition supercars are special. They appear about once a decade, cost a small fortune -- which has never hurt sales -- and often become the benchmark for next-generation supercars at Ferrari and in the industry. Ferrari Chairman Luca Cordero di Montezemolo says the new LaFerrari is no exception because of features such as the supercar's gasoline-electric hybrid powertrain, its Formula One-inspired carbon fiber cockpit and its state-of-the-art active aerodynamics.

Suncammer jams at Detroit Autorama

Let's say it's the hands. The difference between the North American International Auto Show in January at Detroit's Cobo Center, and Autorama in February at Cobo, is the hands. The auto show has well-manicured hands, soft hands, hands attached to high-powered executives and numerous public-relations people.