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GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Jaguar to re-create Lightweight E-type

Jaguar is embarking on its first ever re-creation project, and we think collectors will be pleased. The company plans to build six brand-new Lightweight E-types. They will fill in the missing six chassis numbers from the car's original planned run of 18 units in 1963.

Lotus explosion: Elise, Esprit, Elan, Elite & Eterne (2010)

It’s only a few days since Lotus shocked us with details of the all-new Lotus Elite – a 5.0-litre supercharged V8 GT with a folding hardtop, the engine up front, and all-aluminium construction. Now, at the 2010 Paris motor show, the Norfolk firm is unveiling four more cars: Elise, Elan, Esprit and Eterne. On sale in 2015, the Elise is furthest from production, but we already know it will be a radical shift from today’s car.