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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Infiniti-designed Santa's sleigh (2010)

Today's sleighs are courtesy of Infiniti. The design team in Japan have sketched out a couple of Infiniti sledges for Father Christmas to deliver his presents across the globe in imperious style. The first sleigh looks like an Essence supercar concept meets an FX crossover - from that long snout and high-mounted, wedgy headlamps to the complex, textured surfaces, sliced and diced by a laser-pointer's worth of sloping lines flying off at all sorts of angles.

Infiniti's design future: where next for Nissan's BMW

Infiniti’s design language, Dynamic Adeyaka, will be turned up on the next generation of the company’s cars, the brand's design chiefs have told CAR. And there are more concepts cars coming to showcase the styling direction, as Infiniti continues to persaude buyers from their BMWs. We won’t see anything at the 2010 Paris motor show (more details of the alliance with Daimler are expected to be the news there) but the 2010 LA, or 2011 Detroit or Geneva shows will host a new Infiniti concept car to follow on from the gorgeous Essence (pictured above with design director Shiro Nakamura).  We told you the other day about Infiniti's new electric car coming in 2012.