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The car-commercial players for Super Bowl XLV

WITH VIDEOS -- Cash-strapped auto companies stood on the sidelines of the Super Bowl for a year or two, but they're about to make up for it in a hurry. By some estimates, the auto industry will buy the most time of any advertising category for the Feb. 6 game.

Lotus Evora Facelift heading for Frankfurt

Lotus Evora Facelift expected at Frankfurt based on the Mansory Evora (above) It’s a ‘back to reality’ story from Lotus, for a change, with the news that, possibly, they are going to take a facelift Lotus Evora to the Frankfurt Motor Show. Of course, we’ve been here before. Earlier in the year we reported that Lotus were taking an Evora with a facelift off to Geneva, but that turned out to be a Mansory version of the Evora, seemingly with the blessing of Lotus as it appeared on their stand.

Michelin Challenge Design - Deadline for entries April 16

You Can Design America's Next Iconic Vehicle Michelin Challenge Design - the global transportation design competition in its ninth year - is looking for America's next iconic vehicle.  Submissions for the 2009 program will be accepted through April 16, 2008. The winning designs will be evaluated for their uniqueness, emotional appeal, design courage and technical execution by a jury of automotive design professionals and receive prominent display in the MCD exhibit at the 2009 North American International Auto Show. See the video (left) for more information, including interviews with the previous winners and jurors.