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Realization of a Dream - Inside Project M

The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.

Mazda Furai concept sneak preview

Mazda Furai concept By Ben Whitworth First Official Pictures 12 December 2007 11:37 Mazda will pull the wraps of yet another concept car at Detroit – and has released this teaser shot to whet our appetites. Called the Furai – that’s Japanese for ‘the sound of the wind’ - the car was inspired by Mazda’s claim that on any given weekend, there are more Mazdas and Mazda‑powered racing cars in action on circuits across the United States than any other brand.Drawing design clues from racecars in the ALMS (American Le Mans Series), the Furai is underpinned by the Courage C65 chassis the company campaigned in the 2005 ALMS series, and it’s powered by a mighty 450bhp triple-rotor rotary engine. 'Furai purposely blurs boundaries that have traditionally distinguished street cars from racing cars,' says Franz von Holzhausen, Mazda’s North American director of design.

General Motors says Magna's Opel bid has obstacles, RHJ's is easier to accept

General Motors Co. says a bid for Opel from Magna International faces hurdles while a rival offer from Belgian investor RHJ International would be easier to accept. Writing on GM Europe's Web site, John Smith, GM's chief negotiator for the Opel sale, says Magna's bid "contained elements around intellectual property and our Russian operations that simply could not be implemented." He adds: "GM has partners in other parts of the world who have joint ownership of these assets ...