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Rockar Hyundai: Hyundai’s new digital sales channel

Rockar Hyundai will have a ‘Car Shop’ in Bluewater The death of the car showroom has long been predicted, and there’s no doubt that the car sales model we’re used to – visit showroom, see salesman, get upsold, leave with something you didn’t want – is going to die a death as the world and his dog get used to living, and buying, online. Now, Hyundai has decided there’s sufficient appetite for buying online to create a new digital platform for Hyundai buyers that removes the salesman from the equation and lets car purchases – and service followup – go properly digital. Enter Rockar Hyundai.

Fiat buys remaining stake in Chrysler (2014)

By Damion Smy Motor Industry 03 January 2014 13:30 Fiat has purchased the remaining stake in Chrysler to become the sole owner of the US car firm. In a deal worth £2.2billion, the Italian company bought the remaining 41.46% of Chrysler from the VEBA Trust (Voluntary Employee Beneficiary Association) made up of current and former Chrysler employees. Fiat Chief Executive Sergio Marchionne says: ‘In the life of every major organisation and its people, there are defining moments that go down in the history books.

Jaguar F-Type UK public debut

Jaguar are giving the new F-Type its first UK public outing at the Lord Mayor’s Show in November - driven by Jessica Ennis. But that’s about to change as Jaguar has decided to debut their new sports car at this year’s Lord Mayor’s Show in London on 10th November. But just to make sure there’s an added bit of kudos for the new F-Type as it drives along London’s City Streets, Jaguar has roped in Olympic golden girl Jessica Ennis to cast a bit of the residual fairy dust from this year’s summer of sport with a photocall before the show and Jess behind the wheel as the Lord Mayor’s procession takes to the streets.