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Study proves men prefer cars to women

MEN FEEL more emotion when looking at beautiful car design than they do when looking at beautiful women, new research has discovered. To coincide with the launch of its new Concept Coupe, Volvo carried out the study to see exactly what makes men and women tick when it comes to aesthetics. Images of the Concept Coupe, which has been designed to create a much more ‘expressive’ link to potential customers’ emotions, were shown to individuals who were wearing brain activity-measuring equipment in sequence with images of old or ‘ugly’ cars, crying and happy babies, plus images of people traditionally considered to be ‘beautiful’.

Lotus Evora 414E Hybrid (2010): first news

By Tim Pollard First Official Pictures 24 February 2010 18:00 Lotus has confirmed the full details of its new Evora Hybrid, or the Lotus Evora 414E Hybrid Concept Car, to give it the full, long-winded name. It's a plug-in petrol-electric hybrid car in keeping with Hethel's performance credentials: it'll hit 60mph in 'less than 4sec'. The range of the Evora hybrid testbed is said to be more than 300 miles.

Ford halts plans for rwd cars

With demand uncertain for big cars in the years ahead, Ford Motor Co. has dropped plans for new rear-wheel-drive sedans. Ford design chief J Mays told Automotive News on Sunday that plans for rwd Ford and Lincoln sedans have been shelved.