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Video: Jaguar's Julian Thomson on the importance of design values

Jaguar's Head of Advanced Design, Julian Thomson, appeared at this month's PSFK Conference in London giving a talk on design values. Thomson's talk, ‘Concepting Dreams, Making Reality Happen', dealt with questions of creating a design story as well as how Jaguar uses the value of its heritage while keeping things original and new. Thomson – the man behind the 2010 C-X75 and the recently revealed F-Type – said, "You can't get a good design story if you don't look at your heritage, where you came from, where your values came from." He went on to discuss the ‘sad years of Jaguar', from around 1968 to 2004 where Jaguar was too timid to develop and "essentially made the same-looking car." He put this down to a reluctance on Jaguar's part to move too far away from its successful models and, quite interestingly, because "not only did we start doing market research, we started asking Americans what they wanted." Watch the full video on the left.

Audi SQ5 gets 349bhp 3.0 litre TSI – but not for the UK

Audi has revealed a petrol-engined version of the SQ5 with a 349bhp 3.0 litre petrol engine, but not for the UK or Europe. But the SQ5 was aimed at markets that ‘got’ the idea of a powerful and sporty diesel.leaving petrolheads in parts of the world where the powerful diesel hasn’t yet struck a chord feeling shortchanged. But now Audi has the answer – the Audi SQ5 TSI.

Daihatsu Deca Deca concept

The Deca Deca concept was one of three concept cars unveiled by Daihatsu at the recent Tokyo motor show and one of the stars. Called a 'super box' by its maker, the Deca Deca's robust exterior form expresses stability. But beneath the car's boxy exterior proportions and upright stance is a modern, reconfigurable interior that emphasizes functionality.