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New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.

Who's Where: Amko Leenarts appointed Ford's Director of Global Interiors Design Strategy

Amko Leenarts has been appointed Director of Global Interiors Design Strategy at Ford Motor Company, effective from 1 June 2012. Leenarts will be tasked with developing the future interior design strategy for both the Ford and Lincoln brands worldwide, working alongside the company's global leadership team and reporting directly to J Mays, Group Vice President of Global Design and Chief Creative Officer at Ford Motor Company. He will be based in the company's Merkenich studio in Germany.

Mazda 6 launched at 2012 Moscow motor show

Mazda has unveiled its new 6 saloon at the 2012 Moscow motor show – a nod to the significance of the Eastern European markets for the Japanese car maker. This third-generation Mazda 6 will be the second model in Mazda’s line-up to feature both its suite of innovative SkyActiv drivetrain and chassis technologies and the company’s ‘Kodo – Soul of Motion’ design language. That’s a clunky design title, but the new 6 is anything but - it’s a handsome looking car in our eyes, and takes its riffs from the Mazda Takeri concept first seen at the 2011 Tokyo motor show.