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Audi is set to show off LEDs and the S7 sedan in Super Bowl ad

Audi will air an ad during the Super Bowl for the fifth consecutive year. The company will use the big game to display the LED headlights on the juiced-up 2013 Audi S7 sedan. The ad's theme is still under wraps, but it will revolve around the benefits of LEDs, which Audi says is its signature.

Minicars perform poorly in crash tests, study says

Minicars made by Toyota, Honda and Daimler AG did poorly on frontal crash tests with mid-sized automobiles, prompting an influential safety organization to suggest consumers consider buying larger cars that have comparable fuel economy. The Toyota Yaris, Honda Fit and Smart ForTwo all collapsed upon impact into the space around the driver dummy, according to the study released today by the Insurance Institute for Highway Safety. Drivers in all three vehicles faced high risk of head and leg injuries after test collisions at 40 miles an hour, even after airbags inflated, said the non-profit group funded by auto insurers.

Audi creates Carbon Ski design

Audi has recently teamed up with Head to produce these lightweight skis. Far from being the first manufacturer to dabble with downhill equipment, Audi claims that its expertise in motorsport has resulted in a ski that is significantly lighter than its nearest competitor. Taking Audi's knowledge of carbon fiber in motorsport and combining it with Head's extensive background in skiing, the duo have created a significantly lighter ski than those from other industry competitiors.