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McLaren: The dealer network takes shape

The McLaren dealer network is starting to take shape Most of what we’ve written about McLaren in the last month or two hasn’t been about the new McLaren – the McLaren MP4 12C – but about McLaren’s venerable hypercar the McLaren F1. Firts we had Ron Dennis telling anyone who’d listen – quite rightly – that the showdown Top Gear staged between the Mac and the Bug had to be re-run repeatedly until the Bug actually won, but Ron being Ron had to go a step further and proclaim the Veyron a ‘Piece of Junk’. But it made his point.

Chrysler launches 'Born Makers' ad campaign

Chrysler is launching its ad campaign for the 2015 200 sedan on Saturday. The brand gave us a sneak peak of the new Ameri-centric commercial on Friday. The effort will include 30- and 60-second television spots and in-theater ads in addition to activity in print, digital and social media.

Tyre kickers cost industry millions

CUSTOMERS who have no intention of buying a used car are costing dealers millions of pounds every year in wasted time and lost purchases. By taking up the time of sales staff and keeping them away from genuine buyers, so called ‘tyre kickers’ soak up time touring showrooms and asking questions. Some will even take a test drive while having no intention to buy a car.